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 The new fragrance for
women White Patchouli by Tom Ford arrives to the
market in September 2008. Besides this edition,
Tom Ford is opening his flagship stores chain and
each of them will have a perfume dedicated to
that particular town. In the first shop in Milan,
which will be opened on Monday, 23rd June, a
perfume from The Private Blend collection, named
Italian Cypress will also be presented. The
perfume prepared for September is named Arabian
Wood and it will be presented together with
Ford’s store in Kuwait. “For this
project, I wanted to reinvent patchouli,(…)
I loved the idea of mixing patchouli with white
florals. We used patchouli orpur, which takes out
some of the darker, smoky notes of patchouli. We
mixed that with peony, bergamot, and jasmine.
Additional notes include rose, coriander, and
ambrette seed.” White Patchouli is created
in cooperation with perfumer of the house of
Givaudan and it is mixed as a game of white
flowers, patchouli, peony, |
| bergamot, jasmine, rose,
coriander and ambrette seed. the perfume is
available in a white glass bottle in three sizes:
30, 50 and 100ml edt, and as body lotion.
Commercial for this perfume was done in black and
white. Photographers in charge of the quality
presentation are Mert Alas and Marcus Piggott,
while the face on the commercial is popular
singer Erykah Badu. The commercial will be
present in fashion magazines from September, when
campaign for sale of White Patchouli will also
begin. |
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